The Person Behind the Brand

Built on experience.
Driven by doing right
by every client.

Fresh State Marketing exists because I watched a company fail its customers — and I refused to be part of it. So I built something better. Here's the full story.

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Matt Trevarthen
Founder & Owner · Fresh State Marketing
Graphic Design Degree Business Admin Degree Howell, Michigan 10 Yrs Promo Industry
10+
Years in Promotional Products
15+
Years in Marketing
15+
Years in Sales
5+
Years in E-Commerce
1M+
Products Available to Order
The Origin Story

Why Fresh State
exists.

"It wasn't my company, so I couldn't fix it. So I built my own — and I fix it every single day."

— Matt Trevarthen, Founder

I spent years working in the promotional products industry — learning the business, building client relationships, and understanding what it actually takes to deliver a great product on time with a brand that looks right.

Then I watched it go wrong. The company I worked for stopped taking care of its customers. Corners were cut. Calls weren't returned. Orders shipped wrong. Clients who had trusted us for years were being treated like transaction numbers on a spreadsheet.

I spoke up. I pushed back. But it wasn't my company — I didn't have the authority to change the culture, and I wasn't willing to be the face of a business that didn't share my values. I had a choice: stay and watch customers get let down, or go build something that got it right.

I chose to go build something.

Fresh State Marketing launched with one non-negotiable: every client gets treated like they matter, because they do. That means same-day responses. Free design support. Transparent pricing. Someone who actually knows your brand picking up the phone when you call.

It also means keeping overhead low so pricing stays competitive. The entire operation runs through e-commerce — no bloated agency overhead, no layers of account managers, no markups to cover a fancy office. Just me, your brand, and a network of over a million products ready to represent you.

What Makes Fresh State Different

Not Amazon. Not a catalog.
A real person who knows your brand.

The big promo product companies have made the experience feel like online shopping. Click, configure, submit. Nobody knows your logo. Nobody follows up. Nobody cares if it comes out right. Fresh State is the opposite of that.

📞
One Dedicated Contact
You talk to Matt. Not a call center, not a ticket system. The same person from your first quote to final delivery — someone who actually knows what your logo looks like and what your brand stands for.
💰
Lower Prices, No Hidden Fees
No office overhead. No layers of account managers. The entire operation runs through e-commerce, which means savings go to you — not to paying for a building nobody needs.
🎨
Free Design Support on Everything
Graphic design degree. 15 years building brands. Every order comes with free artwork prep, logo cleanup, and a digital proof — not as an upsell, just as how the job gets done right.
Same-Day Responses
Send a quote request and you get a real answer the same day — not an automated email, not a 3-day wait. When you have a deadline, that matters more than anything.
🏆
40 Years of Industry Experience
Between marketing, sales, e-commerce, and the promo industry specifically, there's not much that hasn't been seen and solved. That experience shows up in every order.
Satisfaction Guaranteed
If it comes out wrong, it gets made right. No arguing, no runaround, no blaming the supplier. That's the whole point of having one person who owns the outcome end to end.
Giving Back

Rooted in the
Michigan community.

Fresh State Marketing was built in Michigan and believes in showing up for the community that supports it. That means more than just good business — it means being present.

Youth Sports Team Sponsors
🤝
Local Foundation Events
🏘️
Community Outreach Support
🇺🇸
Michigan-Based & Proud
Background & Credentials

The experience behind
every order.

Promotional products done right requires more than a catalog login. It takes design knowledge, brand understanding, sales experience, and operational discipline. Here's what Matt brings to every single project.

Graphic Design Degree
Formal design training means every order benefits from real creative judgment — not just dropping a logo on a product and hoping it looks right. Color theory, typography, proportion — it all matters.
Business Administration Degree
Understanding business strategy, operations, and finance means Fresh State is run like a real company — with transparent pricing, reliable fulfillment, and a long-term view on client relationships.
10 Years in Promotional Products
A decade in the promo industry means deep knowledge of suppliers, products, production timelines, and what actually works for different industries and use cases. No guessing.
15 Years in Marketing
Marketing experience means promotional products recommendations come from a strategic place — understanding brand positioning, audience, and what drives results, not just what's popular.
15 Years in Sales
Sales experience means understanding client needs, asking the right questions, and guiding you to the right product for your goal — not just selling whatever has the highest margin.
5 Years in E-Commerce
E-commerce operations experience is what allows Fresh State to run lean — lower overhead, faster fulfillment, better pricing — without sacrificing the personal service that clients actually want.

Ready to work with someone
who actually cares about your brand?

Same-day response. Free design support. Over 1 million products. Based in Howell, Michigan — serving businesses nationwide.

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